3D Conversion Services
imcube offers full 2D to 3D Consultation and Conversion Services:
© Jana Denzler
Conversion from 2D to 3D: Who Needs It?
- Filmmakers Need It. Shooting 3D on a film set is not simple… yet. Even in the latter half of 2012, finding matching lenses is very difficult, keeping them perfectly clean is tricky, lining up 3D shots steals quite a lot of time away from the daily schedule, and any mistakes made on set are expensive and difficult — or indeed impossible — to fix in post-production. Not all of Avatar was shot in 3D; and 50% of Transformers 3 was converted from 2D to stereo 3D.
- Editors Need It. Once you have shot 3D on set, it is almost impossible to manipulate the spatial characteristics of the shots in post-production. This can make an editor’s life extremely difficult, what with backgrounds suddenly “jumping” around in space within the edited scene. None of these problems exist in 2D-to-3D conversion. You can edit the film as you wish, on the equipment of your choice, and convert it later.
- Film Producers Need It. The time-variance between a 2D shoot and a 3D shoot is getting shorter with the emergence of good stereo shooting rigs; but it is still time-consuming. While the amount of camera setups per day shooting 3D native is reduced compared to shooting normal 2D, it is still impossible to shoot certain shots in 3D. It is an excellent fallback feature for a producer to know that there are high-quality conversion facilities that s/he can use to achieve perfect 3D results.
- Film Library Owners Need It. There is a lack of 3D content out there. Whether you are considering a cinema re-release or your film is headed for the home-entertainment circuit, converting it to 3D will complement it with depth and excitement. When Star Wars was digitally remastered, a global audience greeted the release of the film enthusiastically — even though there were ‘only’ 2 or 3 scenes and a sound remix added! The new release of Star Wars in 3D generated an even better response. Don’t forget, we are talking about a film that was made in 1979! Titanic 3D also made a box office smash of $ 343m, incurring production (conversion) costs of only $ 18m. Since these two successes, the conversion of film classics has become its own category, in which Top Gun and 2012 feature as the latest additions.
- Film Audiences Need It. The amount of TV channels that show 3D is growing globally on an unprecedented scale, and the number of cinema theaters that now offer digitally projected 3D is increasing faster than expected. These figures are well documented and need almost daily to be updated just to keep track. This proves that audiences are attracted to the spectacle of modern 3D — they love to be immersed in the 3D experience. James Cameron describes the phase in which we presently find ourselves in 3D shooting, postproduction and projection as being “just a few months down the road after the Wright Brothers first flew.” But even so, the ‘wow’ effect for audiences is staggeringly exciting. We, too, at imcube are avid members of the audience — we know that the gimmick of seeing spatially into a 3D environment quickly translates into viewer keenness to become immersed in the story, in the content. If we manage to create a holistic experience, in which the audience may be transported into the world being presented before them, and if we manage to materialize this space from a 2D origination, then all of our efforts will have been worthwhile.