The conversion of a film from 2D into stereoscopic 3D has many aspects: creative, aesthetic and financial, to name only a few of the most important ones.
Each project is completely different. Therefore, every film needs to go through certain processes before accurate conversion can be attempted. In order to obtain top-quality, here is how we proceed at imcube:
After discerning the quality and specifications of the original material from which the film will be converted, and getting the customer’s briefing on the desired quality level (for theatrical distribution, TV/Blu-ray or mobile applications), we propose a quality range and a corresponding budget range in order to determine the basis of our assessment with the customer. This will take the form of a Feasibility Study.
The Feasibility Study includes a visual inspection of the original material, an assessment of the average shot length and of the complexity and suitability of the footage for 3D.
Part of the assessment of the complexity involves determining if there is a need to recreate certain vfx shots for the 3D version of the movie.
It also includes the analysis of certain important scenes selected by the director, and a discussion to establish which creative aspects the director or his stereographer would like to see in the stereo 3D version of their 2D movie.
The Feasibility Study will result in a conclusion, a recommendation and a fixed budget, on which the customer can rely in accordance with his own as well as his director’s/stereographer’s instructions.
The Feasibility Study comes at a cost that will be set off against the conversion budget.
A good Feasibility Study is the key to understanding how 3D will affect the film, as well as to giving a good idea of the overall costing and timeframe of the conversion.