Excellence in VR Technologies
TruVR is the brainchild of leading scientists in the field of video capture, editing, encoding and data transfer at imcube labs in close collaboration with their colleagues at the world renowned Frauenhofer Heinrich Hertz Institute (“Fraunhofer HHI”), the leading German research institute for applied research in broadband communication networks and multimedia systems. TruVR is created to market and further develop the OmniCam, a technologically advanced camera rig capable of 360° panorama filming and automised stitching.
TruVR offers a complete package for professional partners. As an example: TruVR approaches the job of 360 panorama live event capture holistically; not only we provide the broadcast quality OmniCam with real-time stitching for live transmission and real-time preview but also support for “storytelling” concepts, working with client creative briefs in order to develop engaging live-entertainment experiences. Once captured we provide the necessary encoding and compression technologies to distribute to wherever the client wishes. If the client wants cinematic quality, we complement this with VR post-production services. TruVR is ultimately a turnkey VR production support offering.
Like motion pictures, image capture lies at the heart of the VR business. The core of TruVR’s business is based on image capture technology.
The Fraunhofer Heinrich Hertz Institute (HHI) has developed a scalable, mirror-based, multi-camera rig that can be used for capturing high-resolution 2D and 3D video panoramas for immersive applications. With its special mechanical and optical features it enables an optimal arrangement of multiple HD cameras for parallax-free stitching of video panoramas in high 2D and 3D quality.
The main advantage of this mirror-based OmniCam is that it can be used for capturing and transmission of live events in 360 degree to panorama cinemas and VR devices.
Capturing high-resolution VR content and taking it through post-production is only half of the battle. The bandwidth-heavy, pixel-rich material requires tailor-made distribution solutions, based on today’s existing infrastructure. TruVR encoding and distribution technology makes it possible to transmit a broadcast quality VR stream through today’s restrictive CDNs with multiple format outputs on the decoding end. Although VR HMD adoption rates will be high, there will be a need to keep advertisers happy by providing other formats of VR video such as web-browser based 360 video.